Published on February 9th, 2016 | by Ann Rickard0
Packaging – Not Meant To Be Easy
Here is a question for you and don’t worry, I don’t expect an answer.
What do these items have in common?
A new brush for an electric toothbrush?
Lipstick? My Little Pony? A roll of cling wrap?
All have come into my life this past week and given me no end of grief for the same reason – excessive packaging.
“the five-year-old was sent to her room to avoid the foul words filling the air.”
I don’t mean they have caused me exasperation or even frustration trying to get them out of their ridiculously unnecessary and complicated packaging.
It’s much bigger than that.
They have caused me to shout curses in words I have never before used.
They have made me scream like a banshee, bawl like a baby and throw a tantrum like a toddler.
I have cuts and tears to my hands, bruises to my limbs, torn my nails to the quick and almost destroyed my long and happy marriage in a bid to get these items out of their formidable casings.
First, My Little Pony, a birthday gift for the five-year-old granddaughter.
There was the pony all pretty with coloured wings and flowing golden locks sitting inside a little pony carriage inside a colourful box.
Getting the box undone was difficult enough, much tearing and swearing involved, but then the little pony sat inside some heavy duty moulded plastic.
Scissors and a sharp knife were called for, the five-year-old was sent to her room to avoid the foul words filling the air, and finally after some extraordinary frustration, the little pony in her carriage was released.
But wait, there was more. Each little accessory for the damn little pony came in its own protective moulded plastic complete with a wire tie.
I do not jest.
Next, the little toothbrush.
Inside an impossible-to-open package with yet more heavy duty plastic that even scissors could not get through,the offending small brush required the handyman husband to go at it with the bread knife.
Dettol and bandages were involved in that one.
As for the lipstick, well, we almost gave up on it.
Wrapped in tight plastic (as it should be so people can’t try it on in the shop and get their germs on it) it took a full hour and unprecedented cursing to release it.
“Get the bread knife again,” I called to the handyman husband, who said he thought a hacksaw more appropriate. “Good thinking,” I replied and sent him off to get the chainsaw.
It really was that difficult, made all the more so because a lipstick is a tiny product and to remove the extraordinary tight cellophane wrapping is all but impossible with big fingers and a chainsaw.
I jest but you get the picture.
Then there was the cling wrap in a box.
Trying to release the little strip gadget that runs across the box to cut the cling wrap was so frustrating and my patience by now so worn, the entire box was destroyed beyond salvation.
Now I have 90 metres of cling wrap and no gadget to cut it with.
When will manufacturers make it easy for us to get to their products?