Published on October 2nd, 2014 | by Ann Rickard3
Anti-aging Advertisements Beyond The Pale
Can we talk? About aging? We’re all doing it.
Some faster than others. Personally I am aging fabulously.
As I am a top end baby boomer, it’s okay for me to boast that because baby boomers are self-centred.
“Are 70-plus year olds not supposed to care about looks and style any more?”
We don’t want to age gracefully; we want disgrace all the way towards our walking frames.
We want every anti-aging measure we can get our liver-spotted hands on.
Oprah started all this talk when she turned 50. She did show after show about anti-aging and I watched every one of them.
Now you can’t pick up a magazine or newspaper without a big spread on anti-aging, and it seems every television advertisement is directed at the subject.
But here’s something I’ve noticed. All this (welcome) anti-aging talk seems to be directed at those below 70. Seventy seems a cut-off point.
If I read another article that says “how to be sexy in your 50s, 60s… and beyond” or “enjoy glowing skin into your 50s, 60s… and beyond” I might tear my hair out at its platinum blonde roots. (I never allow a grey regrowth.)
What is this “… and beyond” business all about?
Are you no longer interested in skin care once you hit 70? Hair colour? Exercise? Fashion?
Are 70-plus year olds not supposed to care about looks and style any more?
Let me say right now, I am not 70.
But I am only a hop, skip and jump away from it, and hopping, skipping and jumping I plan to go into my 70s. (There might even be a hand-stand in there as well.)
Just some women who look fabulous in their 70s – Jane Fonda, Raquel Welch, Tina Turner, Judy Dench, Barbara Streisand, Maria Venuti – will still be beautiful in the “… and beyond” stage.
Because they all keep going on and they all have fun.
We’ll talk more about this subject. Rest assured.